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Priced at Rs249, the face mask, Ceat said, can be washed and reused up to 30 times
By TT News| Jul 07, 2020

Ceat forays into personal protective equipment business

Indian tyre maker Ceat has entered the personal protective equipment business with the launch of GoSafe S95 Face Masks.

 Priced at Rs249, the face mask, Ceat said, can be washed and reused up to 30 times. The company make the face mask available across its showrooms in the country and will sell through on e-commerce portals.

Ceat’s face mask comes with six-layer filter protection, wherein the innermost layer is made of soft anti-bacterial fabric. The next three layers provide microbe protection and consist of small particle filters for added safety. The air mesh in the outermost layer filters particles and contaminants. The adjustable nose clip makes them breathable and splash/droplet resistant ensuring safety and comfort.

"The launch of the GoSafe range is a part of the CEAT's commitment towards its motto - Safety First. The objective of foraying into the business of PPE is to plug the paucity of safe and reliable products like masks, especially at a time when the country is battling the Coronavirus threat. In these unusual times, personal safety, hygiene, and protection are a real concern. As a brand our commitment is to keep India safe and mobile, so we will soon introduce more products under the CEAT GoSafe range and expand the existing mask range to play an active part in this battle against the Covid-19 pandemic in the times to come,” said , Amit Tolani, chief marketing officer, Ceat.

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