In House

By TT News| Jul 29, 2020

Goodyear Tire, B.R.M Chronographes to launch exclusive watches

Goodyear Tire, in partnership with French luxury watch specialist B.R.M Chronographes, will launch exclusive watches and as well as a desk clock.

Courtsey: Goodyear Watches 

This follows the recent announcement that Goodyear has joined forces with the Algarve Pro Racing team champion European Le Mans Series, who will be showcasing the B.R.M Chronographes.

The watches will be available from September 2020 for sale at exclusive retail locations as well as online.

Goodyear Tire said the design of the watches will match to the look of the Algarve Pro car, reflecting Goodyear’s fundamental association with motorsport.

The watch making French company will create two designs of these exclusive watches as well as a desk clock. The statement watches have a highly durable and black physical vapor deposition (PVD) stainless steel case, a white dial with black hands and a black technical-strap styled with white holes and double white stitching. The Goodyear logo is on the dial and on the black crown, which features a Goodyear tyre . Another element inspired by motorsport is the glass back that allows view of the mechanism inside. The chronograph includes a black tachymeter with white hands.

“We are excited to channel Goodyear’s rich racing pedigree and the ingenuity of B.R.M artisans to create some world-class timepieces”, said Christian Jurado, Goodyear’s global director of licensed products.


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